Letting Go of the Words: Writing Web Content that Works (Interactive Technologies) (Interactive Technologies) |
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List Price: $49.95
Our Price: $32.97
Your Save: $ 16.98 ( 34% )
Availability: Usually ships in 24 hours
Manufacturer: Morgan Kaufmann
Average Customer Rating: 
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PRODUCT DESCRIPTION
Binding: Paperback
Dewey Decimal Number: 006.7
EAN: 9780123694867
ISBN: 0123694868
Label: Morgan Kaufmann
Manufacturer: Morgan Kaufmann
Number Of Items: 1
Number Of Pages: 384
Publication Date: 2007-06-11
Publisher: Morgan Kaufmann
Studio: Morgan Kaufmann
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Editorial Reviews:
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Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it.;-- Jakob Nielsen, Principal, Nielsen Norman GroupThere are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1% of those pages followed Ginnys practical, clear advice, the world would be a better place. Fortunately, you can follow her advice for 100% of your own sites pages, so pick up a copy of Letting Go of the Words and start communicating effectively today.--Lou Rosenfeld, co-author, Information Architecture for the World Wide WebOn the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks to gather information, reading only what we need. We are all too busy to read much on the web.This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site. Learn how to create usable and useful content for the web from the master Ginny Redish. Ginny has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use. This practical, informative book will help anyone creating web content do it better.Features* Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book. * Written in easy-to-read style with many ;befores; and ;afters.;* Specific guidelines for web-based press releases, legal notices, and other documents.* Tips on making web content accessible for people with special needs.Janice (Ginny) Redish has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. She is co-author of two classic books on usability: A Practical Guide to Usability Testing (with Joseph Dumas), and User and Task Analysis for Interface Design (with JoAnn Hackos), and is the recipient of many awards.* Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book.* Written in easy-to-read style with many ;befores; and ;afters.;* Specific guidelines for web-based press releases, legal notices, and other documents. * Tips on making web content accessible for people with special needs.
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Spotlight customer reviews:
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Customer Rating: 
Summary: Good, but not great
Comment: I actually met Ginny when she gave a presentation at a marketing conference. She was pushing her book and I looked forward to her insight. It turns out, a lot of what she wrote was somewhat common knowledge for me. I am no wordsmith on the web, but many of her suggestions seemed obvious. I would recommend this book to anyone who is just starting to write for the web.
Customer Rating:
Summary: Letting Go of the Words
Comment: Very interesting concept, well written, but very repetitive - the book could have been a lot shorter.
Customer Rating:
Summary: This book is great!
Comment: I've bought books, and I've bought books, but I haven't had one like this one. It's great. Everything I read in it I can understand and the lightbulb goes on. I'm using it now to enhance my own web storefront, Zeke's Dragon Nest, at [...] to sell my books. Thank you for making this book available.
Customer Rating:
Summary: A Bullseye
Comment: 'Letting Go' is a wonderful guide for creating web content. It gives concrete strategies for making the words you haven't let go of truly work for your site. It teaches how to put your users first and structure and write content that will smoothly get them where they want to be and happily engage when they arrive. This book helps you to understand the logic of usability and in turn free up your creativity for making effective navigation and messaging.
I recommended this to a friend of mine who is a VP of a web development company and he turned around and sent me a link to their recommendation that ALL their clients read 'Letting Go'.
Customer Rating:
Summary: Outstanding resource for both writing and designing web pages
Comment: Letting Go of the Words is very clear, easy to read, well organized, and thorough. It offers numerous examples of what works and what doesn't, and it explains why. The author covers best practices for web content in a manner that is easy to understand and implement.
While the title of the book makes it seem like it only discusses "words," it actually covers much more than that. The real focus is on making your site more user-friendly. I found discussions of links, illustrations, active and passive space, and general style recommendations to be extremely useful.
I think this book would be just as useful for someone who is designing pages as someone who is just writing content. Much of the book goes over design best practices that would be helpful to programmers and designers.
Overall an excellent resource. Highly recommended.
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