Introduction to Hospitality (5th Edition)

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Manufacturer: Prentice Hall

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PRODUCT DESCRIPTION

Binding: Hardcover
Dewey Decimal Number: 647.94068
EAN: 9780135139288
ISBN: 0135139287
Label: Prentice Hall
Manufacturer: Prentice Hall
Number Of Items: 1
Number Of Pages: 656
Publication Date: 2008-04-07
Publisher: Prentice Hall
Studio: Prentice Hall

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Editorial Reviews:
Tomorrow's managers are off to a strong start with this fully updated and streamlined edition. Each chapter includes an increased emphasis on globalization and environmental responsibility and a new chapter on Events Marketing appears in Part V. The practicality of previous editions continues with mini-case studies, contributions from industry experts, profiles of corporations, profiles of hospitality professionals and a new student DVD-ROM packed with resources to support readers’ coursework and their careers. It covers tourism, lodging, restaurants, managed services, beverages, conventions and meeting, and leisure/recreation; in addition to examining gaming entertainment, marketing and human resources, and leadership and management. For individuals interested in a hospitality industry career.

Spotlight customer reviews:
Customer Rating: Summary: Fast! Comment: quick shipping, great condition! it is a hard cover but the book is very light and easy to cary around. also came with DVD! Customer Rating: Summary: Intro to Hospitality Comment: Great book and exceptional service. I bought as a textbook for an on-line Restaurant Management course. It is well written and easy to follow. I love the course. Customer Rating: Summary: If you want to go into the HM industry Comment: Read this book! It's awesome. It gives an inside look at certain hotels, resorts, and restaurants. It's easy to follow and understand. So, if you're a HM major, I suggest you pick up a copy of this book today. Customer Rating: Summary: The "BestEver" Intro Book for a Overview of Hospitality! Comment: I have been teaching the college lever intro course for well over 20 years. I have used many text and supplemented same. John's book is succinct, well written and dosen't bore you with trivia. Students thinking about a career in hospitality are interested in finding out all they can in a short period of time what the hospitality industry has to offer. Walker's book, I have used as Department Chair at two colleges, is still the best book on the market. John quickly exposes the unsuspecting student to a array of opportunities that many of them never thought that they could get to via a career in the hospitality industry. The stero typical notion of HRIM Majors being "Burger Flippers" is quickly dispelled when John's book is used along with supplemental material demonstrating further connections to many facets of the service industry. I thank John Walker many times over for his diligence in keeping consistent the material with regular updates. Other books are good, but John's is the best. Afer more than 44 times of teaching this class, I will stick with John's text. It is an sperb read for those who are either beginning a career or who may be searching for a place to start. It also ties in nicely with other courses that often capture a readers interest to continue on and seek out more information. It is a great recruitment tool if used well.

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