Made to Stick: Why Some Ideas Survive and Others Die |
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List Price: $25.00
Our Price: $16.50
Your Save: $ 8.50 ( 34% )
Availability: Usually ships in 24 hours
Manufacturer: Random House
Average Customer Rating:  
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PRODUCT DESCRIPTION
Binding: Hardcover
Dewey Decimal Number: 302.13
EAN: 9781400064281
ISBN: 1400064287
Label: Random House
Manufacturer: Random House
Number Of Items: 1
Number Of Pages: 336
Publication Date: 2007-01-02
Publisher: Random House
Release Date: 2007-01-02
Studio: Random House
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Editorial Reviews:
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Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”
In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.
Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.
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Spotlight customer reviews:
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Customer Rating:
Summary: If you could make yourself significantly more powerful by reading 336 pages, wouldn't you?
Comment: Made to Stick is a book about making yourself a better, more influential person. How you use that power is ultimately up to you (although I recommend using it for good) but there's no doubt this book is of more practical value than anything I've read in years.
How's that possible? Chip and Dan Heath have laid out a practical guide to a skill that acts as a force multiplier for all of your ideas. They've found six ways to make you a better communicator.
The Brothers Heath came from different directions in the study of what makes some ideas influential and memorable while others float in one ear and out the other, leaving nary a trace of their existence behind. They've come together to with a clear idea of six specific characteristics that make some ideas hard to resist and hard to forget.
The six characteristics are easy to remember (as they better be in a book about making your ideas stick), easy to use and will truly improve your ability to communicate your ideas to others in written or verbal form.
I highly recommend this book for anyone who could benefit from learning to communicate their ideas more influentially to others. That means all of us.
Customer Rating:
Summary: A great read for leaders who need to sell ideas - an excellent read for anyone in the agency business
Comment: I admit I work in an industry that loves simplicity, concrete messaging, stories, and recall: advertising. Yet it is rare to see an agency practice on itself what it does so well for its clients.
The truth is that ideas are hard and communicating ideas is even harder. Even for professionals!
Made To Stick manages to combine the "why" with the "how" of successful communications. Like their column in Fast Company, the Heath's Duct Tape Book successfully communicates ideas. Lots of them.
A great business read, with real value for communicators, Made to Stick is a must read for agency/ideas people and a top 5 business book recommendation for all of my colleagues and partners.
Customer Rating:
Summary: A good book for both marketing newcomers and seasoned professionals
Comment: A great source of inspiration for marketing professionals and anyone else who needs their message to stick. In their organized approach to sticky communication, the brothers Heath take their own advice in writing a Simple, Unexpected, Concrete, Credible, Emotional, Story. Okay, it wasn't that emotional, but they didn't stop there.
This book is full of interesting, useful, and practical insights for any marketing professional. Five years or fifty, it's a must-read regardless of how long you've been in the industry. For the less experienced, Dan and Chip cover the basics with insightful twists and thought provoking examples. They take simple ideas, like proverbs, and break them down into easy to understand and, more importantly, reproducible thoughts.
For the seasoned professional, this book will make you take a step back, evaluate, and refocus your messages with questions like: "what's the core message?" and "are you a tapper?" This `simplicity' (as other's have called it) of the book is a great strength. Being in the business myself I find all too often messages drift from their core and become over complicated by organizations looking for their next award.
I live in the world of online and technology marketing so it is very important for me to make the most impact in the least amount of time. Studies show that I have less than 10 seconds, most times less, to make enough impact on a potential customer that they want to stick around. Made to Stick doesn't do it for you, but it does serve as a great inspiration and gives clear, simple guidelines to help you get it done.
Customer Rating:
Summary: Made to Stick
Comment: Excellant book to read. Well written. Great lessons for learing to present that unique idea you want to stick customers' minds.
Customer Rating: 
Summary: Good service - Expensive delivery
Comment: Service was good, delivered on time. BUT i thought i was saving by ordering on amazon when i realized that once the delivery charge was added, it actually doubled the price of the book...
To go from $8 to $16 price tag for shipping does not justify the process. Will be careful about that next time...
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