Ultimate Guide to Google AdWords (Ultimate Guide to Google Adwords)

List Price: $24.95
Our Price: $16.47
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Manufacturer: Entrepreneur Press

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PRODUCT DESCRIPTION

Binding: Paperback
Dewey Decimal Number: 659.144
EAN: 9781599180304
ISBN: 1599180308
Label: Entrepreneur Press
Manufacturer: Entrepreneur Press
Number Of Items: 1
Number Of Pages: 304
Publication Date: 2006-11-29
Publisher: Entrepreneur Press
Studio: Entrepreneur Press

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Editorial Reviews:
Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept-but you can lose a bundle if you don't know how it works. Learn how to: Build an AdWords campaign from scratch Identify keywords that entice people to click on your ads Get the lowest bid prices on your keywords Defeat click fraud and other scams Use search engine optimization techniques Turn clicks into customers Plus get FREE e-mail updates on Google's ever-changing system.

Spotlight customer reviews:
Customer Rating: Summary: Easy read, needs update Comment: I found this book to be an easy read and it sure helped with my google campaigns overall. Most of the screenshots are hard to read and outdated, yet still useful at some level. I wish there were more definitions of terms'; some newcomers may not be familiar with the google AdWords jargon and their importance so it would have been nicer if there were thorough definitions of CTR, CPA, CPC,etc.. and such. The name "Ultimate Guide..." maybe a bit over the top but it's definitely a Great Guide. Customer Rating: Summary: Book needs to be updated but not bad for only $14.95 Comment: Book needs to be updated but not bad for only $14.95. I would recommend it for the money. It's a good beginners guide to say the least. Customer Rating: Summary: Good book for the price! Comment: A little out dated, but still has some useful information that I did not know about. Customer Rating: Summary: Must Get to Master Adwords Comment: This book is good whether your brand new to Adwords and internet marketing or have been in the game a while. You'll pick up best practices and sound marketing advice in this easy to read, easy to implement guidebook. My advice: don't get on Adwords until you've read this book! Customer Rating: Summary: Packed with Information Comment: Loved the book. It is packed with useful information. If you are considering using AdWords, you owe it to yourself to get this book.

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